Mission

Our mission is to craft high quality, natural toys that inspire social justice. We do this by keeping representation, equity, and reparations at the center of everything we do from our designs to our purchasing policies. Our mission is woven into not only our business, but also our everyday life and parenting. We started this shop with these values and practices and they will continue as long as we're here. 

Little Hedgehog Toys is named after our very first original animal design, which you see in the logo. The olive branch in the logo represents the healing of relationships through anti-racism work, by giving reparations to Black and Indigenous families through wooden toys.

Reparations giveaways and anti-racism matching of purchases are a couple ways that Little Hedgehog Toys takes accountability. We are also committed to equity practices around gender, sexuality and family structures of all kinds by offering figures that are non-binary in title and design.

We also stay true to our mission by committing to pricing standards and a range of purchasing options that take into account different schedules, fluxes in internet connectivity, and time zones. Join our Facebook VIP group to get access to early releases and exclusive product listings.